Amazon is an accomplice in an act of tort, which includes removing with strikethroughs a customer review in which the consumer complained that he/she was deceived by the title of an item being sold by a Brand Registry Seller, and leaving a comment which stated: ‘Message from Amazon: This item was fulfilled by Amazon, and we take responsibility for this fulfilment experience.’
See, in this regard, Amazon’s argument in the lawsuit brought against the Japanese Government for revocation of the Order for Action (Gyo-U) Case No. 30 in 2018.
The Claimant argues that Amazon failed to comply with Section (ii) of Article 5 on the Act Against Unjustifiable Premiums and Misleading Representations.
Even though the acts of Brand Registry Sellers should mean that termination of the Amazon Services Business Solutions Agreement becomes relevant, the Agreement is not applicable to them.
[Case study: Seller k]Read about this in more detail: Claimant’s Brief 14 (pp.32-36)
