The Amazon Account Health Rating was created to protect particular sellers from having their accounts suspended. These are sellers who enjoy massive sales of highly priced items and whose profits, as well as advertising (for which consumers bear the costs), bring huge benefits to Amazon.
If sellers sell numerous best seller items and contribute to Amazon’s sales, Amazon takes extremely good care of them by overlooking acts of torts which are yet to be widely revealed to consumers.
Amazon is not only a platformer but also a seller. The Claimant points out that it is possible to identify several policy violations, including intellectual policy violations, by Amazon itself. It should therefore be seen as problematic that Amazon runs the Account Health Rating, as they can do whatever they wish with this at their own discretion and apply it to all sellers whilst excluding themselves. Therefore, the Claimant argues that it is necessary for third-party legal expertise to intervene and monitor policy violations against Amazon, which will include the suspension of accounts where necessary.
Read about this in more detail: Claimant’s Brief 14 (pp.89-92)
