Amazon provides a tool which Brand Registered Sellers can use to remove unauthorised sellers by reporting them as counterfeits.
The Claimant found this out in the following topic, which was posted on the Seller Forum on 27 February 2024.
Seller Forum topic: Other sellers selling our listed item enrolled in the Amazon Brand Registry
We have enrolled in the Amazon Brand Registry with our trademark, and a particular item has been sold as our brand. However, our catalogue of the item has been used without authorisation by other sellers. Do we need any special setting upon listing? Or would it be sold by other sellers anyway, even though we have enrolled in the Amazon Brand Registry and are selling as our brand? Please let us know if someone knows.
Reply: You can deal with this using the toolkit available on the Brand Registry dashboard, even if other sellers are listed on your catalogues. Give it a try. Remove these sellers on the grounds that they are selling counterfeits.
Reply: I have no experience in reporting as my catalogue has never been used other than by myself; however, if you have enrolled in the Brand Registry, you can report a violation from the following Brand Registry dashboard.
Because Amazon currently operates the policy of stopping counterfeits circulating, I would reasonably assume that the sellers in question will be removed if you claim ‘It should be a counterfeit as my brand has no wholesale!’
