Claimant’s Brief 14│② 2) Amazon’s Brand Registry does not operate to protect brands. – Lawsuit against Amazon.co.jp in Japan which commenced on 26 June 2023

Amazon’s Brand Registry does not operate to protect brands.

Seller k registered their shops’ names as trademarks using a patent firm, following which Amazon’s IP and Amazon accepted the names as brands.

[Case study: Seller k]

Read about this in more detail: Claimant’s Brief 14 (pp.3-10)

Claimant’s Brief 14│⑫ A bureaucrat of the METI made a golden parachute into Amazon Japan.
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Claimant’s Brief 14│⑪ A lawsuit relating to Article 24 of the Antimonopoly Act was treated fairly in the Tokyo District Court and the Tokyo High Court.
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Claimant’s Brief 14│⑩ The Claimant has been treated unfavourably in a court.
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Claimant’s Brief 14│⑨ Amazon conducted successive acts of torts against the Claimant as punishment.
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Claimant’s Brief 14│⑧ Amazon’s four lawyers attacked the Claimant’s personality without presenting any evidence.
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Claimant’s Brief 14│⑦ The Amazon Account Health Rating was created to protect particular sellers from having their accounts suspended.
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Claimant’s Brief 14│⑥ Sellers sell brand’s items along with prizes of pocket tissues or hand wipes as ‘non-branded’.
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Claimant’s Brief 14│⑤ Amazon is an accomplice in an act of tort, which includes removing with strikethroughs a customer review.
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Claimant’s Brief 14│④ Numerous Japanese trademarks have been violated by the brands enrolled in the Amazon Brand Registry.
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Claimant’s Brief 14│③ It is compulsory to pay a monthly fee of 5390 yen in order to qualify as a ‘Buy Box’ winner.
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Claimant’s Brief 14│② 2) Amazon’s Brand Registry does not operate to protect brands.
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Claimant’s Brief 14│① Implementations of the ‘Brand Registry’, the ‘Account Health Rating’, and the ‘Buy Box’ only benefit Amazon and certain (favoured) sellers.
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About otonosan and Logo for Original Items

The logo, which I designed from scratch, consists of the G clef, a quaver, the text ‘otono’ and the number 3 (3 is called ‘san’ in Japan). The logo has two meanings.

The first meaning is ‘otonosan’, which is a casual term used to address a Japanese lord. The top circle of the G clef is filled with diagonal lines to symbolise topknot hair. I created this hoping that the character would represent those who fight for justice, including myself who is currently fighting against Amazon.

The second meaning is ‘otono3’, which means ‘sound of three’. The right side of the G clef depicts the number 3, and the quaver after ‘otono’ conveys a sense of lively music. After the fight, there will be a blue sky and fanfare for happiness to everyone!

These two form a core element of the visual identity of myself.

Amazon’s Brand Registry does not operate to protect brands.

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