Because the brands enrolled in the Amazon Brand Registry have been given superiority over the officially registered trademarks, it is possible for registered brand sellers to list almost all products under their own brand name. Numerous Japanese trademarks have been violated by such prize businesses.
Trademark violations conducted by Seller k and Amazon assist in this intellectual property violation by displaying text (e.g. ‘over 100 bought last month’) that manipulates consumers by assuring them such items are popular purchases.
Amazon Japan exists only in name and their legal department, which should be in a position to check intellectual property violations based on Japanese law, is in actuality a group of employees who have neither the authority nor the position to do this. Although Amazon always takes US law into account, it has no consideration whatsoever for Japanese trademarks registered in the Japanese Trademark Register, as these are covered by the law in Japan. Thus, Amazon is making a mockery of Japanese law.
[Case study: Seller k]Read about this in more detail: Claimant’s Brief 14 (pp.25-32)
